Arts Blog

New Look, Same Station: All Classical Radio

Since 1983 this station has provided a constant source of music, inspiration, and joy for listeners in Portland, OR, and around the world. As we celebrate 40 years of community-minded, community-funded service, we are proud to reintroduce ourselves as All Classical Radio. With a bold new look and logo, and exciting initiatives on the horizon, we remain committed to sharing outstanding music and cultural programming in the years ahead.

All Classical Radio is your station. We are proud to be the Pacific Northwest’s most accessible and wide-reaching resource for outstanding music, arts, and cultural programs, and we will continue to serve as a trusted source for classical music enthusiasts, a beacon for community connection, and a platform for talented musicians and artists of all ages. For forty years, listener support has built and sustained this service. Together with our community, we continue to build together, and the future is bright!

A web banner announcing All Classical Radio's new logo and brand

ABOUT THE NEW LOOK

A vibrant visual universe for a vibrant radio station

All Classical Radio’s refreshed brand represents an exciting alignment with the station’s expansive geographic reach and impact, and our commitment to serving all listeners. The new logo and accompanying visual universe were inspired by the 20th Century Orphic Cubism Art movement, which sees art as the unification of sensation and color.

The logo is a joyful, minimalist representation of everything that makes All Classical Radio so unique. In the “C”, you may see sound waves, a record, an audience, a concert hall, a spotlight shining on our artists–and we hope you will see yourself, the community of listeners who support this service and make everything we do possible.

All Classical Radio’s President and CEO, Suzanne Nance, shares, “We are honored to be recognized as a leader in public media, for high rankings in listenership as well as our innovative programming on the air and in the community. This brand alignment reflects our flourishing global reach and our welcoming hometown touch, and positions the station to improve its accessibility and visual recognition, especially in the digital media landscape.

“We remain committed to enhancing lives and breaking down barriers to classical music; welcoming all people and all communities to experience the power of the arts on All Classical. It’s the same wonderful station listeners have grown to love over the past four decades, with a new vibrant look!”

All Classical Radio's new logo and brand

All Classical Radio’s new logo and look were developed in partnership with boutique creative consultancy – Hyper Beau.

Read the complete brand alignment press release.

View All Classical Radio’s new logo.


TO THE NEXT 40 YEARS

Join All Classical Radio in recognizing our 40th anniversary this year, and watch this space to learn more about exciting initiatives on the horizon, including: a comprehensive website redesign (fall 2023), a retrospective exhibit to be displayed at the Oregon Historical Society (beginning October 2023), and All Classical Radio’s move to our new headquarters at the KOIN Tower in downtown Portland (early 2024). Learn more about our relocation or make a contribution to the capital campaign.


Thank you for supporting this service of music, companionship, kindness, and joy.


All Classical Radio: Frequently Asked Questions


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